A B2B Email List Is Not the Same Thing as Permission
A public work address may be usable in one B2B context and unlawful or unwise in another. Separate recipient type, personal data, message purpose and objections before sending.
4 min
Stratogenic Blog
Thinking for founders who build.
Practical notes on strategy, evidence, AI deployment and the decisions that have to survive contact with real operating conditions.
An AI Pilot Passed. What Has Actually Been Proved?
A successful AI pilot proves that a particular system handled particular tests under particular conditions. Deployment needs a separate decision about risk, ownership, monitoring and what happens when the system is wrong.
4 min
The Forecast Is Not the Plan: Make the Assumptions Visible
A business plan becomes useful when a reader can see what is known, what has been assumed, what would change the numbers and which action will produce better evidence next.
5 min
Before You Personalise the Email, Test the Account Hypothesis
Useful prospect research does not manufacture familiarity. It turns public evidence into a challengeable account hypothesis, names what remains unknown and earns a proportionate next conversation.
5 min
The Handover Is Complete. The Outcome Still Has No Owner.
A signed order and a tidy internal handover can still leave the customer outcome unowned. The remedy is to reconstruct the promise, separate launch from value and assign the evidence needed for first value.
5 min