EBL is a seven-part learning loop for bringing ambition into contact with reality without surrendering either hope or the right to revise: notice, understand, decide, act, observe, review, adapt.
A business plan becomes useful when a reader can see what is known, what has been assumed, what would change the numbers and which action will produce better evidence next.
A signed order and a tidy internal handover can still leave the customer outcome unowned. The remedy is to reconstruct the promise, separate launch from value and assign the evidence needed for first value.