A B2B Email List Is Not the Same Thing as Permission
A public work address may be usable in one B2B context and unlawful or unwise in another. Separate recipient type, personal data, message purpose and objections before sending.
4 min
Stratogenic Blog
Thinking for founders who build.
Practical notes on strategy, evidence, AI deployment and the decisions that have to survive contact with real operating conditions.
Before You Personalise the Email, Test the Account Hypothesis
Useful prospect research does not manufacture familiarity. It turns public evidence into a challengeable account hypothesis, names what remains unknown and earns a proportionate next conversation.
5 min