A News Trigger Is Not Evidence of Buying Intent
A contract notice, appointment or expansion story can justify a better question. It cannot tell you that an account has the problem, budget or appetite your offer requires.
4 min
Stratogenic Blog
Thinking for founders who build.
Practical notes on strategy, evidence, AI deployment and the decisions that have to survive contact with real operating conditions.
A B2B Email List Is Not the Same Thing as Permission
A public work address may be usable in one B2B context and unlawful or unwise in another. Separate recipient type, personal data, message purpose and objections before sending.
4 min
Before You Personalise the Email, Test the Account Hypothesis
Useful prospect research does not manufacture familiarity. It turns public evidence into a challengeable account hypothesis, names what remains unknown and earns a proportionate next conversation.
5 min