A News Trigger Is Not Evidence of Buying Intent
A contract notice, appointment or expansion story can justify a better question. It cannot tell you that an account has the problem, budget or appetite your offer requires.
4 min
Stratogenic Blog
Thinking for founders who build.
Practical notes on strategy, evidence, AI deployment and the decisions that have to survive contact with real operating conditions.
Before You Personalise the Email, Test the Account Hypothesis
Useful prospect research does not manufacture familiarity. It turns public evidence into a challengeable account hypothesis, names what remains unknown and earns a proportionate next conversation.
5 min